Top 13 Ideas to Convert Your Profile in to a Conversion Tool
You might say, why is it important to optimize my profile, and that would be a good question.
Originally and for many years, LinkedIn was used my recruiters and by people looking for a new job. We connected with people we worked with, our friends and some people in the industry, we loaded up our resume, and then we didn’t really think about it again, until we started looking for a job.
Now, it is 2018 and a lot has changed. Microsoft acquired LinkedIn for $5.7 Billion dollars. Why? Because they have a database of over 433 million members and the members keep the data updated. Because, it is the best networking tool ever created. Because the average income of a LinkedIn member is about $127,000 compared to Facebook’s $68,000.
Because your customers are on LinkedIn and when you call on them or they hear about you, they go to LinkedIn to learn about you and what you do.
What you can do for them, or that you are looking for a new job?
Contact information should also be filled out, unless you don’t want people to be able to contact you. If you are in sales, this might be different than if you are a business owner. You should also customize your URL.
Like the first part of an add, you want to say enough to get them to click more and then you can give them more details. Again, focus on how your products or services will solve a problem or provide a benefit. Even though you have already added your contact information, in the contact information section. Add it again in your summary. When you hit on something important, you don’t want to send them searching for your contact information. Make it easy.
Keep in mind that your Headline, Background Photo, Summary and Current Position, could all be changed to align with your current target. Maybe you develop a campaign to target business owners this month, and then next month your focus is on CIO’s. The messaging needs to be changed to speak to directly to these different audiences.
If you are a printer, you might want to write an article about your industry that points out how your services are differentiated, but more important write about their industry, so that they know you understand them. Write about topics of interest to your audience, in some cases that will be your service, but always focus on the benefits of your products and services to them, not constantly selling your own products and services. Provide information that will be valuable to them, related or not to your product.
- Write in the first person.
- Add a video or slideshow. Many people prefer to watch rather than read.
- Use keywords and phrases when filling out your experience section.
- Volunteer experience you may have including causes you support.
- Relevant media you have available, video or slideshows.
- Honors & Awards, recognition and achievements to enhance credibility.
- Section Order, you can place the sections in the order you want them to appear, or not at all. This will vary depending on the type of service you provide, your personal strengths and your industry.
- Post Daily – This could mean your latest blog post, presentation or some content you found that is worth sharing.